Ski Areas Lead In Implementing Alternative Energy Technologies

Posted by Dennis Clauer on Mar 12, 2013 in Colorado, Letters from Dennis, Ski Areas | 0 comments

Ski areas were one of the first business sectors to recognize and implement alternative energy technologies, increasing energy efficiency and reducing carbon emissions.

With snow-based recreation estimated to contribute approximately $ 67 billion annually to the U.S. economy and support more than 600,000 jobs, the continued success of this industry is of paramount importance.  Supported by industry trade groups such as the National Ski Areas Association (NSAA) and Colorado Ski Country USA and by nonprofit organizations such as Protect Our Winters (POW), the ski industry has found that investment in alternative energy benefits both the environment and the bottom line.

The ski industry was one of the first major investors in renewable energy credits (REC).  REC’s are tradable energy commodities that represent proof that one megawatt hour of electricity was generated from from an eligible renewable energy source. They’re often utilized where alternative energy sources are not locally available.

In Colorado, Aspen Skiing Co., Vail Resorts, Powderhorn, Steamboat, Copper Mountain, Telluride, Winter Park and Wolf Creek among others, have made investments in REC’s to offset some or all of their energy use.

In its fight to save its most precious resource, cold and snowy winters, the ski industry has proven that climate change solutions can be practical, innovative and cost saving and it will succeed by forging new partnerships between sometimes uncommon partners.

Dennis Clauer

March 12, 2013