Vail Resorts, operator of Breckenridge, Keystone, Vail, Beaver Creek and 3 resorts in California announced last week that visitation to its seven resorts climbed 2 % through Sunday, January 13th, 2013 as compared to the 2011-2102 ski season.
January 20, 2013
Vail Resorts is enlisting potentially millions of skiers into its marketing efforts this ski season. Tapping the soaring trend of uploading photographs onto social sites such as Facebook, Twitter and Flickr, the continent’s largest resort operator has unveiled the second generation of its wildly popular EpicMix.
Where last year’s application focused on vertical feet, with skiers accumulating pins and points for their decents, this season’s EpicMix is all about photographs.
This year, the company is installing radio frequency chips inside all its nearly 300,000 season passes and all day tickets the company sells, eliminating the traditional paper ticket. An army of professional photographers at each of Vail’s six ski areas will be able to scan these passes, shoot still photos and action shots and immediately upload the pictures free of charge into each tickeholder’s EpicMix account.
The theory is that these pictures will flood the internet, sending snowy images of Vail’s ski hills across the virtual world.
The low resolution shots are available free of charge, the company is charging $ 19.95 for higher resolution, print ready copies.