The most recent data released by Denver based Mountain Travel Research Program (MTRIP) revealed reservation activity for western mountain destinations remains solid. August occupancy continued the positive summer trend with occupancy up 7.5 % compared to the same month last year. September is pacing 8.3 % ahead of last year and average daily rate is increasing by 2.7 %.
Looking forward, a noteworty indicator is the 7.4 % increase in on the books occupancy for the next 6 months (September-February) as of August 31st while reservations taken in August for arrivals in August through January are up 17.6 %. Five of the 6 months are up compared to last year with the exception of October. December is showing the strongest gains and is currently up 17.3 % compared to the same time last year.
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